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Impact of Customer Reviews

Impact of Customer Reviews


Are you curious about what your customers are saying about you online? Do you want to be able to react quickly and effectively to any negative feedback? If so, then you need to start paying attention to customer reviews. In this blog post, we’ll discuss the importance of customer reviews, as well as some tips for tracking and reacting to them. Stay tuned!

Online reputation management is an important part of marketing, public relations and customer service. It consists in being aware about the online conversation that surrounds your brand as well as participating when appropriate so you can maintain good standing with potential clients or customers through social media monitoring for instance

Oftentimes people will want feedback on their products but sometimes they need help getting those pesky reviews written!



Business reviews and social posts help shape a company’s online reputation

Businesses need to pay attention online reviews and social media posts. The best way for them is by monitoring what people say, because it can be difficult keeping up with all of this content coming from different sources on a regular basis!


Companies need to be more proactive in their social media strategy. They can’t just let things happen on the internet without responding, especially if they want people’s trust back!

The best way for companies is not only engage with customers but also share content that helps shape opinion about your brand online- this ensures positive reviews and ratings while avoiding negative ones like these:

“Avoid purchasing from corporations whose products you don’t know anything about.”


Business reviews provide valuable feedback for businesses

While it’s easy for a company to take negative comments personally, they should recognize that reviews are always constructive. All in all the feedback from them helps your business gauge what needs improvement and how you can improve as well! You might not see anything wrong with this person who left their positive review–but there could be things worth taking note of if only we listened more closely.  For example: did any part seem unclear? What would someone else think about our product/service if given these circumstances (i) versus another set(ii)?


Exploring Review Platforms

The most visible platforms for reviews are those that have been around the longest and cater specifically to your industry. For example, if you own or manage restaurants then Yelp would be one place where customers can leave feedback about their experience with a restaurant on Google searches conducted in local languages as well as English language users may use when posting online message boards like Yahoo!answers/Live Help Forum .


Review Website U.S. Alexa Ranking Avg. Monthly U.S. Traffic
Google My Business 1 158.03 million
Amazon 3 85.44 million
Facebook 4 85.57 million
Yelp 64 40.47 million


  1. There are many online business review sites that can help customers learn about your company and what others have said about their experiences working with you
  2. It’s important to make sure your business is listed on these sites and that your information is accurate and up-to-date
  3. You can also claim your business listing so you can respond to reviews and manage how your information appears online
  4. By managing your listings, you can ensure that potential customers see the best representation of your company and its positive reviews


Why you should want to promote customer reviews on your website

The internet has changed the way we do business. For example, reviews from customers are often how other potential clients learn about a company in advance of visiting them and what they will experience while there – which means that responding promptly to any customer complaints online could keep your reputation intact!




How can your business get more reviews?

There are many ways to get your business in front of potential new clients and ask them for reviews. You can SMS or email consumers manually via BrandCam, leave codes on their receipts when they purchase from you (this is an easy way if the customer service section isn’t too busy), or even use review generation software that will automate all aspects so it’s easier than ever before!


Reviews show up in search results

Google is changing the way we search. Now, when you do a Google search on any product or company page in their marketing—the annotated content that appears under “Results” for each result–you’ll be able to see review summaries from online business reviews and consumer ratings! Here’s an example:

“This chocolate cake recipe has been shared many times across social media,” says one person writing about making his Very Special Valentine’s Day Cake this year.”


Conclusion paragraph:

Responding to online reviews, whether good or bad, is important for a business. It shows that you care about your consumers, and it can help improve your SEO. Sign up now for your free trial of our review management software and see the positive impact responding to reviews has on your business.