Video is an essential part of any successful website. People browsing the internet have short attention spans, and videos allow visitors to consume more content, faster. Visitors are much more apt to engage with videos than with static text, so creating more interactive and visual content is essential.
Video also allows you to show, rather than tell, your story. You can use video to highlight your products, your people, and your brand. Video is the perfect way to engage potential customers and turn them into loyal fans. If you’re not using video on your website, you’re missing out on a huge opportunity to connect with your audience.
SEO
Including videos on your website is a great way to improve your SEO ranking. Videos increase the amount of time that viewers spend on your website, which helps to boost that metric. In other words, people stay on your site longer when there are videos, and this increased time spent on the site helps you rank higher on Google. So, if you’re looking for a way to improve your SEO, adding videos to your website is a great option.
More traffic to your website
Website traffic is one of the key indicators that Google uses to determine search rankings. If your domain has a lot of regular visitors, it’s likely that they’re coming for a reason – and other people conducting similar searches will probably find your content interesting as well.
This is why it’s so important to generate quality traffic to your website. There are a number of ways to do this, including optimizing your content for specific keywords, promoting your website through social media and email marketing, and making sure your site is easy to navigate and delivers a good user experience.
By increasing the amount of traffic coming to your website, you can help improve your search engine ranking and visibility, Ultimately, this can lead to more customers and sales for your business. So if you’re looking to boost your search engine ranking, make sure you focus on generating quality traffic to your website.
Staying longer
Time on website is important! If people are landing on your website and then immediately leaving, it probably means that your content wasn’t relevant to what they were looking for in the first place. Google pays attention to how long people stay on your site once they arrive, so if you can keep people engaged, it will reflect well in your rankings. There are a few ways to keep people engaged on your site, such as having relevant and interesting content, an easy-to-use navigation, and a clean and stylish design. If you can make your website enjoyable to use, people will be more likely to stick around and keep coming back for more.
According to recent studies, people spend an average of 2.6x more time on websites that contain video compared to those that don’t. That’s a significant difference, and it means that if you’re not using video on your website, you’re missing out on a huge opportunity to engage your audience. Not only that, but video is also more likely to be shared than other types of content, so it can help you reach a wider audience.
If you’re not sure where to start, try creating a short video introduction to your business or website. You can also use video to showcase your products or services in action, or to provide helpful tips and advice. Whatever approach you take, make sure that your videos are high-quality and informative, and you’re sure to see an improvement in the amount of time people spend on your website.
Tips
- Place videos on all landing pages. What is a landing page? Any page that has an online form.
- Keep videos short- no more than 2-minutes
- Keep videos content fresh and relevant
- Educate and inform with your videos
- Embed videos using an embed code
- To avoid third-party advertising use a video hosting provider such as Vimeo
Author: Rowena Edge
Co-founder
Brandlicious Inc.
